![]() What’s your thought process behind every design or collection? How do you come up with collections from scratch?Īns. During the lockdown, procurement & production was itself a task, but Alhamdolillah, my team, and I pulled it off with the help of our well-wishers.Ħ. The challenge was to design it according to the need because it was a very sensitive issue. Everyone was very supportive – my family, friends, team, and every single person associated with that project were supportive. What were the responses you received and the difficulties that you faced?Īns. During COVID-19, you took the first step and made PPE suits for doctors to wear. This led me to step into the fashion industry.Ģ. It grew into my passion and I started delving deeper into the field of designing. My forefathers were in the jewellery business, which gave me a fine eye for detail & appreciation for the craft. How did you get into this field of Fashion Designing? Have you always been a creative person?Īns. ![]() He showed his care and concern for all the frontliners who are still working hard to fight COVID-19.ġ. We had the honour to interview Asim Jofa after the lockdown and talk about his PPE suit initiative during those challenging times. ![]() Being the brains behind a huge fashion outlet, he has, for sure, shown us some amazing collections whether on stage or in stores. He’s a true definition of a workaholic.Īsim Jofa runs a premier fashion brand. Asim is not only a designer but also has roots in the field of jewellery, construction and food business. ![]() Asim Jofa is an award-winning designer who is here to stay and made his mark in the fashion industry. ![]()
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January 2023
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